This pretty much sums up Lucas's real attitude towards the fans and the franchise. I don't even think the guy is motivated by money anymore. He's just being lazy, yet won't give rights of SW to other people who care because, well... because he's George Lucas.

There's probably an ongoing discussion amongst Lucas, McCallum, and Burtt where they're cooking up ways to alienate every last SW fan. OT fans, PT fans, SAGA fans, Lucas haters, Lucas apologists, etc. And those guys all pitch money into a pot - $1000 per man, every year until SW dies. The idea that kills the franchise for good wins the pot for the man who thought of it.

The one rule is that the idea can't be so bad that the attempt is super obvious. I'll bet George has come within a hair's breadth of breaking that rule hundreds of times.