CO, I'm strangely in the almost exact opposite situation.
A friend of mine mentioned to me a couple weeks ago that he'd actually considered going the midnight madness Toys R' Us sale. To be fair, he was in a club in college where people would mod nerf guns, so that's kinda his thing. Anyway, this was over an aim conversation, and I mentioned the whole deal with how this is basically just an ad for the show. Then, earlier today, this same friend sends me a message asking about going to see it on friday.
So while all of your friends either don't know or don't care, I don't care but know someone who does. It's surreal.