Baronlando said:

Just to make this all more annoying, more and more I'm encountering this mistaken idea out there that old movies would NOT benefit from Hd/blu-ray, so why should they bother buying.

Digital bits actually had a piece on that after Warner announced they were bringing a whole bunch of catalog titles to Blu-ray. They basically told people to NOT expect a pristine looking print and that film grain would almost certainly be visible because it was expected to be visible. This is for movies like Ben Hur and anything older.

Film buffs will expect that kind of thing. I think your average viewer won't though. Having a little flyer within the case explaining it is probably enough. Basically, they just need to educate people the same way they had to educate them about widescreen vs full screen "The black borders at the top and bottom of the picture are perfectly normal".