ChainsawAsh said:
It's cool and it gets people more excited and more involved ... but why do it for a movie every other person on the planet ALREADY wants to see? This stuff worked wonders for Cloverfield - why not apply it to movies that won't otherwise get much attention?
It's cool and it gets people more excited and more involved ... but why do it for a movie every other person on the planet ALREADY wants to see? This stuff worked wonders for Cloverfield - why not apply it to movies that won't otherwise get much attention?
It worked with Cloverfield because they were so secretive about the movie's details, and it provided the exposition that we couldn't get in the actual feature (it being first-person and all). I don't think this type of advertising is necessary for The Dark Knight and Star Trek because they are continuations of already-established canon*, and everybody knows about them anyway.
fsb
*'Course, there's always the question of whether they will actually stick to canon.