Did you watch the video? I think his issue is with people who really think The Force is real. This is mostly evident in the UK where they had a group of people claim "Jedi" as their religion. If you view Star Wars as a work of fiction, like most sane people do, the guy doesn't think you're going to hell at all. He even said when asked about saving Darth Vader "Darth Vader isn't real sir". And that was just within the first minute or so (sorry, I'm not going to waste 3.5 mins watching some people make fun of this guy, he's certainly entitled to his opinion).
I loved this comment by the camerman in response to "They're gonna go to hell" "Or George Lucas Land". In my mind, George Lucas Land might in fact be hell.