Now that there is officially a single HD optical format, instead of concentrating on a format war, we can concentrate on the competition between companies vying for your purchase of their Blu-ray/DVD player. Even if you're afraid that Blu-ray is an unfinished format and those 2.0 players still don't seem good enough, and even if you hate Sony with a passion, just wait for another brand and model to come along that does everything you want it to. It it's pretty commonplace for brands to incorporate their own technology into a player or other piece of equipment. Hell, A/V receiver and pre-amp makers come up with new stuff every year to try and one-up the competition. In this coming year with more and more people purchasing HDTVs, and now that the format war has been decided, I don't have any doubt that the competition will drive up the quality of players and eventually drive down the price.