Post #310095

Author: MeBeJedi
Parent topic: I am Legend
Link to post in topic: https://originaltrilogy.com/post/id/310095/action/topic#310095
Date created: 13-Feb-2008, 12:21 PM

There's more money to be made in DVD sales, especially with multiple versions. There's been plenty of movies that failed theatrically, only to have a second, more profitable life in home video sales.

For many films, the theatrical release is more of an advertisement for the eventual DVD. WOW them in the theater, so they'll spend more money on it later. Why watch it once, when you can own it forever.