Sure, there'll be a lack of competition between formats, but not a lack of competition between brands and models. Prices will go down because of the competition and introduction of cheap no-name players just like with DVD. Anyone remember when the Apex DVD player hit the market back in 2000? (You know, the one with the secret menu to disable macrovision and region coding.) That thing started at a then-ultra cheap price of about $169, and by Christmas, it was a door-buster selling for just $69. I bet a year from now we'll be seeing the same thing happen in the Blu-ray market.