HDDVD showed up first and it's been losing ever since the beginning of 2007, finished spec or not. The "it's cheaper" argument would be great if I actually saw a significantly lower price on them than blu-rays. In fact, I'm pretty sure they're always the same price as BD in the newspaper ads .... unless of course they're hddvd/dvd combo discs in which case they're even more! Hey, the good thing about the Warner announcement is that even if dreamamount and uni decide to remain hddvd exclusive for years to come (unlikely), at least we won't have to make up our minds about which format to get Warner's stuff on.