In the end it would be better if Blu-ray wins because of the much higher audio and video bitrate specs, and in a few years it will be needed. I don't give a shit about menus or interactive crap. I just want the movie in the highest possible quality. BTW, what is this "so much more" HD-DVD is capable of?
As far as studios exclusive for one format, I don't care, I'm still guessing when I'm ready to buy HD stuff there will be a good affordable player that plays all formats.