Originally posted by: ADigitalMan
Not everybody lives near an IMAX theatre. Even fewer would shell out the extra coin for an IMAX movie. Even fewer will want to shell out the extra coin to see an IMAX movie featuring The Fresh Prince as the Last Human On Earth just to get a six minute cock-tease of one of the most anticipated films of 2008. It's like putting the Episode 1 trailer before Meet Joe Black.
Not everybody lives near an IMAX theatre. Even fewer would shell out the extra coin for an IMAX movie. Even fewer will want to shell out the extra coin to see an IMAX movie featuring The Fresh Prince as the Last Human On Earth just to get a six minute cock-tease of one of the most anticipated films of 2008. It's like putting the Episode 1 trailer before Meet Joe Black.
Just came back from seeing I Am Legend with one of my friends. We didn't see the IMAX version, but it did have The Dark Knight trailer at the beginning. It looks pretty good, but my goodness, the whole thing is one Joker sound clip after another, kind of got old pretty quick.
As for putting the Batman promo video at the beginning of the IMAX version of I Am Legend being like putting a preview of Episode 1 in front of Meet Joe Black, it is nothing that sinister. They both aim at the same level audience and are both made by Warner Bros. so it makes sense. I don't think you can compare a sappy slow moving love story involving the grim reaper, with a slow moving story about the only man left on earth who is immune to a virus that turns people into blood thirsty vampires.