I may be wrong, but I think the Blu-Ray camp is about to suffer extensive losses this Holiday season. HD-DVD players are already down to the $200 mark, with many going as low as $98. Orignally intent on not commiting to either format just yet, I just bought a Toshiba HD-A2 from Wal-Mart for $98. The Wal-Mart factor, along with Netflix, will change the tide of the format war these next few months I believe.