Exactly. I believe it was really Toshiba and Microsoft--the makers of HD-DVD--who refused to collaborate, since there was a big push to combine the two formats into a singular format that would then be shared by the two sets of corporations--but corporate greed won out because why share half the profits when you could potentially have them all. The absolutely near-sightedness of this, the stupid thought that having two formats would somehow actually stimulate the marketplace instead of dividing it, is actually thought to be a deliberate act of deceit on the part of Mircosoft to create the format war and open a window for the direct-download market which it is creating to thrive. Well it worked! Thats fine for microsoft, but for all the other companies that backed that decision and don't stand to benefit I have to wonder what the hell were they thinking? Because honestly, even though they would share half the profit, that profit would be more than double today's sales because everyone would be buying.