Originally posted by: Anchorhead

From the article:

"They are having a hard time," Lucas said. "They're saying, 'This doesn't fit into our little square boxes..."

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Lucas was able to make statements like that when it came to the movies, cause the name SW was a sure thing. WHen TPM came out, he threatened to pull his movies from theaters if they didn't respond to certain guidelines, and he had the power to do that. He then started making those demands with digital video with AOTC/ROTS, but nobody was listening by then.

TV is a different entity, as most TV shows fail, and there is no guarantee that this will be a success, and Lucas thinks he can bully the TV industry around the same way he does the movie industry.

Lucas has failed to realize the SW series is living off of the success of SW & ESB, and as much as I love ROTJ, it is average, and most people know it is nowhere as great as the previous installments. In all honesty, Lucas has done anything earth shattering since 1981 with Raiders, and I think people are finally catching onto him.

Now of course Lucas is a salesman, so he is going to ratchet up the quotes for these TV series saying they will be 'groundbreaking' and 'something that has never been seen on TV before' but I won't fall for it again, and I don't think the TV execs will either.