And while the eBay stuff was certainly intentional name-dropping, it's at least plausible. It's integral to the plot. It allows the robots to find the person of interest, and that leads to the motivation for people and robots to work together.
Otherwise, its just a random case of robots crashing on earth, the good robots ally with a couple of teenagers and in so doing, further imperil their standing in a several thousand year old war, good robots conquer bad robots, the end. It's even more immature and screwed up than it is WITH the problematic elements.