Originally posted by: Scruffy
If they were smart, they'd release a few episodes free on the web. Maybe "leak" them to the torrent sites to build buzz and get the traditional media outlets interested. Everyone would have to see the "unaired pilot smuggled out of Skywalker Ranch;" it would hit AICN, SlashDot, and probably the "real" news -- especially if LucasCo could keep up the illusion that it was an unauthorized leak.
Unless the show is terrible, in which case this kind of viral marketing would kill it.
If they were smart, they'd release a few episodes free on the web. Maybe "leak" them to the torrent sites to build buzz and get the traditional media outlets interested. Everyone would have to see the "unaired pilot smuggled out of Skywalker Ranch;" it would hit AICN, SlashDot, and probably the "real" news -- especially if LucasCo could keep up the illusion that it was an unauthorized leak.
Unless the show is terrible, in which case this kind of viral marketing would kill it.
Yes, it's true. It reminds me of what happened early this year with all the season premieres of Showtime series (Weeds, Dexter, Californication) "leaking" months early, in finished DVD quality files, no less. That's whats been happening lately, in that companies are covertly releasing episodes of TV shows in order to gauge audience demand (see The Sarah Connor Chronicles).