Kind of the Howard The Duck problem - something that that seems to be aimed towards children (or family in general), but has a seedy underbelly.
There are so many flop movies that get made just because the makers don't pay any attention to the fact that there would be no audience whatsoever for the movie they want to make.
Now, this is Star Wars, so you think it would be easier, but this to me sounds like an early sign of critical flaws. If a network doesn't want to touch something Star Wars-related, what does that say about the quality of what is being submitted to them? Kind of scary.
And this is how you end up with stale computer-generated characters walking through a bland computer-generated world. Tron had more heart than the trailers I've seen for this piece of junk series.
Also - isn't it pretty ballsy to make 40 episodes of a 100-episode series before you even have a distributor?