my kids are into Transformers and Bratz. their friends are into stuff like Doctor Who and Pokémon. Harry Potter owes a lot to "The Worst Witch" if you ask me. HP is a great franchise, no doubt, but I think a lot of it is driven by adult women taking their kids to see it, rather than the kids asking to go to see it. I think it'll pan out like the 70s Planet of the Apes franchise which was also reasonably successful at the time. of course, I don't have a crystal ball and this HP news is undoubtedly good for the British Film Service industry.