Actually, it's funny you should mention that because my girlfriend and I were talking about The Simple Life a couple of days ago. We agreed that the concept of a rich girl stepping into normal life was a good idea in theory, but that the FX show 30 Days actually pulls off the walking in somebody else's shoes scenario with much more dignity and entertainment than The Simple Life, which is just two stupid girls acting retarded and played up for laughs... to the lowest common denominator.