ROTFL...and will likely continue to hold that title.
" I was at SW's official site and they had a video advertisement for LG's new player that can play both formats. Yes, LFL will probably allow pretty much anyone to advertise there for the right amount of $. But I still can't shake the feeling that something is up their sleeves..."
Seriously, I would read absolutely nothing into that. Universal players are the only way to go, although Lucas could put a serious dent into either format by choosing one over the other (and yet could make double the profit releasing to both.)