It seems like they are determined to do a Trek film, but don't really have anything they can make, so they are desperate. It seems like TNG has run out of stories. (As said with Nemesis, a blatant remake of Wrath of Khan.) Plus, most non-trekkies immediately think about Kirk and company when they think Star Trek. I doubt any of the other Star Trek series made, such as DS9, Voyager, or Enterprise would make a film that many would want to see, so, to make a Star Trek film, they simply have nowhere else to go. I'm afraid of this one.