The text reads;
“Collect great photos of Luke Skywalker, Ben (Obi Wan) Kenobi, Princess Leia, and Han Solo. Get other exciting Stick-ons of Star Wars Robots, Creatures, and Scenes like Chewbacca, R2-D2, and Fighting Space Ships”
Funny how there’s no mention of Darth Vader. He was just a bad guy with a black mask. Just one of the characters on the adventure that Luke Skywalker went on. The movie, the story - it really worked back then.