You mean they're going to eliminate ringing cell phones, ads before the movie (I paid for the movie, not the ads), and people talking/screaming through the movie? Those are the top 3 reasons I don't go to movies anymore. It's so much easier to wait for the movie to come to video and watch it then. And yes, it's a lot cheaper too, especially considering that it doesn't just cost me $10. It costs me $20 (wife and I) and then if the movie totally blows, I'm out $20 and 2 hours. If we rent a movie that stinks, we can turn it off and we're only out $3.
I may not have a massive theater screen (50" HDTV) or an awesome sound system (we use the built-in speakers), but it beats listening to people talk through a movie or answer their cell phone any day.