Do you think the display is eye catching?
Yes - But it looks more like a cookie jar, not a DVD case. And you can't really tell what the case on it's own really is.
Do you think you would notice this display at a till of a store?
Not on it's own no. There would have to be a larger display behind it. Something like you have, but a little more eye catching.
Would you be tempted to buy the box set displayed?
Yes-But again, depends what's inside. We've all bought crappy SW packages over the years just for the films themselves
Do you think the Darth Vader and Leia characters on the stand are iconic?
No - It makes the whole thing look tacky. Luke and Vader would have worked better. Or the droids.
Do you think the design of the box set is interesting?
Not really no. It's just a round shinny thing with a lump on it
Would you display the box set?
Yes if done right
Would you automatically associate the box with star wars?
Yes of course, if the display was behind it
Is there enough information on the box?
No. All six films and EU doesn't really say much. And not many people know what EU is
Would you pick the shaped box set over normal DVD cases?
Probably not. Unless it was something truly special and not a cookie jar.
Comments?
It looks ok, just doesn't jump out at you and wanting you to buy it. If iit was the only way to buy all six unaltered films then yes I'd buy the set. I wouldn't buy the set for the packaging alone though.
Still, good effort.
EDIT!!
Ooops, Ive just seen the deadline, so I guess I'm too late. Sorry man!!