Yes
Do you think you would notice this display at a till of a store?
Yes
Would you be tempted to buy the box set displayed?
Not the way it looks right now, no. If it really looked like a Death Star and it really contained a remastered anamorphic OUT, then yes.
Do you think the Darth Vader and Leia characters on the stand are iconic?
Yes, but Leia should be in her white gown, not the Hologram figure.
Do you think the design of the box set is interesting?
Yes. I think I would almost rather see a Darth Vader head for the actual box though. I think that would be more recognizable to the average person than a Death Star.
Would you display the box set?
Yes either way (Darth Vader head or Death Star)
Would you automatically associate the box with star wars?
Yes
Is there enough information on the box?
Yes
Would you pick the shaped box set over normal DVD cases?
Yes