Don't listen to what Sony's PR is saying. Hi-Def Digest recently went to an electronics convention ( I can't remember the name of the convention, but when I find the link tot the report I will post it), and they had a study on sales of Hi-Def media. HD-DVD has sold more stand-alone players than Blu-Ray so far. Also, Blu-Ray's support comes from the studios that support it, and there are lost. If some of them start swinging to HD-DVD also then it is over. HD-DVD is a consumer friendly product. It is cheaper, and offers far more interactivity.

P.S. If you are so sure Blu-Ray will win and is such a sure choice, why not buy into it now?