But HD-DVD won't win this format war. It's being outsold by Blu-Ray 2 to 1. If Universal announces support for blu-ray, then the format war is over. All major studios will support blu-ray. So it being cheaper doesn't really help. But I am glad to know that blu-ray players are getting cheaper. I have a 360 too, and if HD-DVD was winning the format war, I'd get the add on, but it isn't, so I'm just going to wait for now.