A star wars game is cool because it is star wars.
Then they must be catering to a specific audience. One that is excited to be playing within the realm of 'star wars' regardless.
I thing Rots - the game taught me best of all to be wary. Why couldn't they just be honest with us, It's a 2d combat game with lightsabers... and hey cool I can force jump...Nope, Only when I stand on coloured markes on the ground...What's with that?
At this point it looks like Lucasarts are wanting to play around with and showcase new technologies they are able to work with [ala George]. If the game has a decent story that can happily co-exist with those of the films and gameplay consists of more than furce slamming people into things then it might be a winner. It doesn't have to be the best thing ever. it just has to...not suck.