I have a HD-DVD player and love it. I only buy movies on this format unless it is only available on Blu-Ray in which case I buy it on Standard definition dvd, becasue I haven't purchased a PS3 yet. The HD channels cable companies provide are not the same quality as HD-DVD and Blu-ray. The cable channels have been compressed more and I can tell you first hand don't look anywhere near as clear as HD-DVD or Blu-ray. To experience true 1080p HD video you have to watch HD-DVD or Blu-ray. I would love to see Star Wars eventually released on one of the new formats.