Originally posted by: ESHBG

Originally posted by: JediRandy
Did Lucas become CEO of Best Buy recently?

*yawn*

No, but LFL sure has a major say in what retailers can sell the discs for (not to mention how starwars.com is pimping the lower prices already).

No they don't. This is actually one case where I agree with Randy (don't get use to it Randy).

LFL gives an MSRP, but nothing beyond that. If retailers want to sell it for 1 cent, that's their prerogative. They'll likely lose money on it, but they can do that if they want to. I'm almost willing to bet they're losing some money on the 9.99 price as it is. It's probably cheaper for them to lose a buck or two at that price than it is to have to box up all the copies and send them back to LFL after 12/31 (assuming LFL does some kind of recall).

So while LFL is advertising this new lower price, they really have no say in how low the retailers decide to go.