Originally posted by: ADigitalMan
Gotta disagree with this one. He's a genius. Anybody who could make millions (if not billions) off of Episodes II and III, both on their own merits AND after Episode I is clearly a genius. Maybe not a film genius, but certainly a genius at business. And face it, Lucas is a genius for being a self-made billionaire when half of his major catalog includes:
The Prequels
IJ & The Temple of Doom
Howard the Duck
More American Graffiti
Originally posted by: skye_solo
#2. George Lucas is an idiot.
#2. George Lucas is an idiot.
Gotta disagree with this one. He's a genius. Anybody who could make millions (if not billions) off of Episodes II and III, both on their own merits AND after Episode I is clearly a genius. Maybe not a film genius, but certainly a genius at business. And face it, Lucas is a genius for being a self-made billionaire when half of his major catalog includes:
The Prequels
IJ & The Temple of Doom
Howard the Duck
More American Graffiti
Yes, he's a genius for the marketing plan. step one: make prequels. step two: make merchandise, in any form or quality. Step three: you are now a billionaire.
There was nothing genius about the marketing. Star Wars fans are rabid consumers for anything licensed so all Lucasfilm has to do is put out product, whatever the quality or form.