Originally posted by: Gaffer Tape
I don't know, though. I think he may have shot himself in the foot with the oversaturation of the Star Wars market. For the 20th, he had managed to nicely bring Star Wars back into the mainstream but not overdoing it, so that when he announced the special editions and theatrical re-releases, everybody jumped on the bandwagon. But for the 30th, we just finished years of the prequel trilogy as well as ad infinitum releases of the original trilogy. It's not exactly the best time for a "revivial."
I don't know, though. I think he may have shot himself in the foot with the oversaturation of the Star Wars market. For the 20th, he had managed to nicely bring Star Wars back into the mainstream but not overdoing it, so that when he announced the special editions and theatrical re-releases, everybody jumped on the bandwagon. But for the 30th, we just finished years of the prequel trilogy as well as ad infinitum releases of the original trilogy. It's not exactly the best time for a "revivial."
...but this is exactly my argument in a way: it is because of oversaturation that he had to rope OUT fans back in and get them to buy once this year, and buy the better product again next year; it was a win-win for him because he got OUT fans interested again and also turned a whole group of people who have never been exposed to it, on to it.
After this I really do see SW fading into the background for good...this is the last hoorah so to speak...