Hmm. I'm surprised. A buddy of mine has a WEGA LCD, I think it actually is the 32", and the thing looks gorgeous. And, I'm a plasma guy over LCD any day of the week. But that set looks almost as nice as I would want an LCD to look. Anything on dvd or HD TV looks incredible. As you would expect, broadcast tv is pretty touch and go. I'll be thankful when everything is digital and HD. Standard channels don't help convert anyone to a flat panel believer.

You also have to be careful when comparing sets in store like that . Rarely are sets calibrated equally. I've seen sets that I know are gorgeous because I've worked with them myself, and yet, on the wall at these stores...they look like shit...cloudy, no contrast, etc. Sometimes they will deliberately make one set look bad in order to sell another one by making it look better in comparison. Those places and most of those guys are full of shit. Never take anything they tell you as truth. I've had these guys use words to explain these tvs to me that don't exist, and flat out make things up as they went along. You really have to be careful.