Originally posted by: Go-Mer-Tonic
I agree, there is the art side to it, and the marketing side to it. Just like with Star Wars.

What you're failing to understand Gomer is that Star Wars was not created with marketing in mind. It was created as a modern myth. It wasn't until after the first movie was hugely successful that suddenly everyone wanted the toys that started to show up. That's how it was until the PT came along. Then it was toys and all sorts of other crap before the movie even opened. I remember it very well because I was practically a Taco Bell addict during the months leading up to the movie, but then I didn't eat anymore Taco Bell for nearly a year afterwords (I was sick of the food). I also remember not being able to walk into any store that carried toys (Walmart, Target, K-Mart, TRU, etc, etc) and not find pegs filled with Jar Jar. It was nothing but Jar Jar down the whole stinking aisle. At least with the OT, there were always several different figures that could be bought (I remember it vaguely, but I remember it).