As to "what do atheists gain by rejecting god when they risk hell?"--that is an age-old argument known as Pascal's Wager. The basic refutation is "how do i know what is the right religion?" If i embrace Christianity then by the Muslim standard i am going to hell. If i embrace Islam then by the Christian standard i am going to hell. If i embrace Hinduism then by the Jewish standard i am going to hell. Theres no way out of this loop. But Pascal's Wager doesn't even need this refutation because the better one is simply "prove hell exists," or better yet "prove god exists," or better yet, "prove the specific god of INSERT RELIGION HERE exists."
As to "what do atheists gain by rejecting god when they risk hell?"--that is an age-old argument known as Pascal's Wager. The basic refutation is "how do i know what is the right religion?" If i embrace Christianity then by the Muslim standard i am going to hell. If i embrace Islam then by the Christian standard i am going to hell. If i embrace Hinduism then by the Jewish standard i am going to hell. Theres no way out of this loop. But Pascal's Wager doesn't even need this refutation because the better one is simply "prove hell exists," or better yet "prove god exists," or better yet, "prove the specific god of INSERT RELIGION HERE exists."