The battle between Blu-Ray and HD-DVD will continue until someone gets a reasonably priced player to market that can play both. Once that happens, the battle is over because it won't matter what format the movie is in. That's what happened with DVD+/-R and it'll happen again with Blu-Ray and HD-DVD. This is not Beta vs VHS all over again. The tapes weren't even the same size and they needed different read heads. This is DVD+/-R all over again and all they have to do is put another laser into the players. People were burned once (VHS vs Beta), they won't be burned again.