Laserdisc never appealed to the general public because it stayed expensive and it wasn't a convenient way to watch movies with the bulky discs and so many side changes. Next-gen DVD formats appeal to anyone who owns an HDTV and wants something that matches the quality of their TV programming. Prices for both Blu-ray and HD-DVD players and media are bound to drop gradually over the course of the next few years, just like any new technology has in the last ten years. Eventually, players will get to the point where they're inexpensive enough for people to replace their existing DVD player, especially since they're backward compatible and you won't have to upgrade your entire library of DVDs. Until then, videophiles will determine the outcome of the next-gen media war.