Originally posted by: Jumpman
People don't go back if they didn't like what they saw....

Really? My friends and I (oh, say 50 or so die-hard Star Wars fans who camped out over a month for the premier) went back and saw Episode One a dozen or so times, hating it every single time, desperate to like it, never achieving that.

I loathed Revenge of the Sith with a passion unbridled, and I still paid to see it three times.

So, I'm not buying that repeat business was exclusive to satisfied filmgoers. I'm not even convinced those astronomical revenue numbers represent any significant return business ... these were films that every single person on the planet had to see for themselves, despite dismal word of mouth and bad reviews (though, for some reason unfathomable to me, Sith was the best-reviewed of the bunch).

These films were critic-proof, and quality-proof. Every Earthling was going to buy a ticket, no matter what. And many that hated the films still saw them time and again.

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