CO: The fact that SW is only 'flavour of the month' for your nephew and other kids all over the world, is that there is so much ELSE to watch and be into. It is well documented that SW filled a void in fun adventure films in the late 70s which is why it made such an impact on us. There was only ONE movie to go and see that year. But this time round it is different - POTC as you mentioned for one. The Matrix when PT was out. SW isnt on its own this time - it is having to share kids time with other stuff.