This all really makes sense; test the waters with a cheap release if you're not sure there's a market right before the big boxed set comes out, then do it for the boxed set to make people buy it again, etc. But I just don't know if logic can apply to LFL. They need some vulcans.
IMO, that is exactly what they are doing, and why they are being so careful with the wording in all of their ads.
IMO Lucas had to be shown this was going to sell before he would give the go ahead to dump some money into it. I feel he is getting all the proof he needs and we WILL see it again, and very soon.