I mean, I see this TV ad with one dorky family talking about enjoying the Trilogy and it just comes off so badly. I cannot imagine being a casual fan, seeing that ad and thinking, "Wow! I gotta get me some of that!" And as a more impassioned observer, I'm so totally unimpressed by that ad. It doesn't move me at all. These days, hyping the product has been about all Lucasfilm has gotten right.
My "Lucas resentment theory" isn't that farfetched - I'm sure we have all heard tales of artists being disenchanted with their early work. Perhaps Luca$ sees anything connected to the Original Trilogy as so studio-tainted that no amount of Special Editioning can fix, whereas the Prequel Trilogy was done by his hands only and is therefore superior - from a certain point of view.
I'm just glad that Lucas can't tamper with the love I still have for those classics