Actually, the latter COA is indicated. The former COA requires a significant investment (finding/striking a good print, scanning it, downrezzing for DVD, QA) and shuts off a future revenue stream (fanboys who think if they buy it the next one will be done right). The latter COA requires very little investment -- Lucas can pretty much use the same technique he's using now, bundling with an extant product and marketing it as something new. For all the releasing his does, he produces very little, and I expect this to continue. (Barring some technological singularity, like the sudden mass adoption of HD content.)