If Lucas can be convinced there is money to be made by spending what it takes to give the OOT a proper release, he will do so in the end.
On the other hand, if Lucas can be convinced there's money to be made by dicking around with the fans, releasing cheaply-made inferior products, bundling them to maximize revenue, and banging the "Last Chance to Own!" drum again and again, he'll continue doing that.
Which of these two courses of action are indicated by his historical and present activities?