The hypocracy of it all. The Citizen Kane analogy is an interesting one. You'd think that by now LFL would have relalized that they have two marketing cash cows: the "saga" and the OOT. More money for you'll since you've basically got nine films to market instead of just six. But what do I know?
Read about what life was like in 1977, 1980, and 1983
It doubtlessly included better versions of the trilogy than we have now are are getting in September.