I don't think TPM would have been any better received if there also hadn't been an offensive marketing overpush. The film was terrible, and would have been loathed on its own demerits quite sufficiently.

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OMG, one of the last remaining bits of Star Wars memorabilia that I haven't given away as gifts is a quadruple set of the Burger King glassware from the RotJ publicity push. Alas, since they also fall into the category of stuff I haven't used in decades ... some lucky fan friend of mine is going to find them under birthday wrapping at some future date.