Originally posted by: BadAssKeith
I don’t know how much merchandising and advertising went on for the OT (wasn’t born when they came out) but I bet there has been a lot more for the PT than the OT.

There was a TON of product placment advertising for Return of the Jedi, almost as much of a barrage in its day as the crap for Episode One was in its.

The effect and the numbers were both stronger for Phantom Menace, but it was hardly unprecedented in the annals of Star Wars publicity mongering.