I think this is another reason why a lot of the people didn’t like the prequels. I don’t know how much merchandising and advertising went on for the OT (wasn’t born when they came out) but I bet there has been a lot more for the PT than the OT. It’s not that I don’t like advertising it’s that LFL over did it with too much stupid stuff and wouldn’t shut up about it on TV. It’s another case of lack of subtlety. The infamous problem Lucas has. If LFL were more subtle advertising these movies maybe people wouldn’t have expected so much from them. I don’t mind him selling action figures and stuff like that but when it’s inescapable every time you go in a retail store or watch TV then it gets on your nerves.

One of the reasons why I was so fascinated with SW back in the late 90’s is because I didn’t hear much about them and it made me curious to see them and I wasn’t disappointed. They were just as good as I thought they would be.