True story. Back in the early 90's I was shopping with my mom, and we were in this little gift shop type of place in a downtown shopping district. I had noticed some Star Trek collectibles, and asked the saleslady if they had any Star Wars items. She had no idea what Star Wars was!!! I actually had to explain it was this very popular movie. Even invoking Ronald Reagan's version failed to ring any bells! Mind you, she wasn't some teeny-bopper sales drone. She was probably in her late 50's. The whole episode freaked me out. Was I on some sinister hidden camera show? Had I slipped temporarily into a parallel universe devoid of Star Wars? Was she a space alien? I will never know.