Let's be honest here- do you really think that's realistic? You're going to get thousands of people to buy the DVDS- not open them- and then return them? I'm sorry, but that just isn't going to happen. Thousands of people ARE going to buy these discs, because they want to watch them- including me. These DVDs are going to sell very well- especially because they're limited editions. It will be a lot easier to organise a SE sendback for the people who are going to buy the discs anyway, than to get people to buy them and return them -unopened- to the stores.