Sums it all up really.
Gary Kurtz:
‘George and I had many, many discussions about that [Raiders of the Lost Ark], but it boiled down to the fact that he became convinced that all the audience was interested in was the roller-coaster ride, and so the story and the script didn’t matter anymore.’
‘Now Raiders is not a bad film, but the script actually was much better than the finished film […] it’s just that this idea that somehow the energy doesn’t have to be put into getting really good story elements together. One of the arguments that I had with George about Empire was the fact that he felt in the end, he said, we could have made just as much money if the film hadn’t been quite so good, and you hadn’t spent so much time. And I said, “But it was worth it!”’
From the IGN interview with Gary Kurtz, Star Wars producer:
http://filmforce.ign.com/articles/376/376873p2.html
Thanks to whoever posted it earlier…
Mod Edit: a working link to the above article can be found below:-
‘An Interview with Gary Kurtz’ - https://www.ign.com/articles/2002/11/11/an-interview-with-gary-kurtz - 2002 article